#Guccigram lança novo padrão

O projeto digital #guccigram ganha um novo padrão de influências chinesas.

10 Março, 2016   |  Luísa Afonso Moura 0 Comentários
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Foi em outubro passado que a etiqueta francesa inaugurou o Guccigram, uma plataforma digital que permite que ilustradores, gráficos ou designers criam imagens digitais personalizadas com padrões gucci.

Na primeira fase, a marca disponibilizou aos utilizadores apenas duas estampas: o Blossoms, que mistura hortenses e o monograma da marca, e o Caleido, com formas geométricas.

Agora, e 5 meses após o lançamento, a Gucci liberta um novo padrão. Chama-se Tian e é uma inspiração tropical de influencia asiática.

Beija-flores, borboletas, árvores de flor e pássaros a esvoaçar numa paisagem de galhos é a composição do novo estampado.

O Tian é uma forma da marca conseguir quebrar barreiras com as diversas culturas, fomentando a criatividade mundial através da era digital.

Por essa razão, muitos foram os artistas asiáticos que criaram as suas próprias versões.

O chinês Kong Lingnan, o singapurense Charles Loh, ou a chinesa Cao Fei foram alguns dos que participaram.

Kong Lingnan for #GucciGram Tian 在中国艺术家孔令楠的画作里，以霓虹灯勾勒的轮廓飘浮在抽象的景观中，描绘着一个比时代广场还要神秘的鬼镇。在一片丰富无垠的宝蓝色中，人们或坐、或伸展、或徘徊，色彩的运用让人联想起电子游戏或是我们所存在时代以外的另一个层面。在孔令楠以Gucci Tian 图案所创作的作品中，这些在四周景致中显得渺小的人物以全新的方式呈现 – Tian图案浮现于地平在线；猴子在霓虹灯上栖息。突然间，交迭的动植物出现在另一个层面，令平面突然变成立体。什么太阳会在此升起？这新的景观会把他们带向何方？— @lrsphm Neon-outlined figures float through abstracted landscapes in Chinese artist Kong Lingnan’s (@konglingnan) paintings, which are more eerie ghost-town than Times Square. People sit, stretch, and wander in a richly hued navy blue expanse, the graphic palette reminiscent of a video game or alternate dimension outside of the time we’re used to experiencing. In Lingnan’s Tian remix, these figures—dwarfed by their surroundings—are presented with an entirely new territory to contend with, as the #GucciTian print emerges past the horizon, a monkey perched on a neon beam. Suddenly their flat plane has become trickily 3-D as the overlapping flora and fauna hint at other dimensions. What sun rises here? And where will this new landscape lead them? — @lrsphm See more #GucciGram through link in bio.

Uma foto publicada por Gucci (@gucci) a Mar 9, 2016 às 6:49 PST

The Singaporean artist Charles Loh (@mossingarden) can transform a terrarium into its own universe. Like Bonsai planets, the artist’s sculptures, posted on his popular Instagram, are tiny landscapes created in glass chambers. One encloses a pagoda temple at the top of a winding hill complete with a vintage car at its base. For Gucci, Loh has turned the #GucciTian print from two dimensions into three. The print’s flowers spill out into the photo’s foreground while a frozen butterfly alights on a branch inside a terrarium set with moss and sand. A play between static still life and dynamic creatures makes the print truly come alive. — @kchayka See more #GucciGram through link in bio.

Uma foto publicada por Gucci (@gucci) a Mar 9, 2016 às 8:25 PST

"Nowhere" – Cao Fei for #GucciGram Tian 曹斐的作品与她的Instagram一样多姿多彩，包括艺廊艺术装置摄影、都市随影，亦窥探了她在中国工作室的日常生活以及她游历世界各地的所见所闻。曹斐利用她的作品，包括影片、艺术装置以及互动数码媒体，剖析了自己的祖国在过去数十年的发展，并揭示了当中部分问题。她凭着作品「人民城寨」而一举成名，那是她为网络游戏「第二人生」所创造的虚拟场景，也是现今中国的缩影。曹斐为全新的Gucci Tian拖鞋注入了一片颓败的都市景象，将中国百年传统的花鸟图与现代工业化的中国形成强烈对比。— @kchayka Cao Fei’s (@cao_fei) artistic practice is as manifold as her Instagram, which pictures installation shots from galleries, snapshots from cities, and sneak peeks into the daily life of her studio in China, as well as her travels all over the world. Cao has used her art, ranging from video to installation and interactive digital worlds, to break down her country’s growth over the past decades, exposing some of its problems. She has become famous for “RMB City,” a virtual landscape created in the video game “Second Life” that is a synecdoche for China itself. Cao places #GucciTian inspired traditional slippers in a rundown urban landscape, contrasting the centuries-old heritage of Bird and Flower paintings with the current state of industrialized China. — @kchayka See more #GucciGram through link in bio.

Uma foto publicada por Gucci (@gucci) a Mar 9, 2016 às 10:23 PST